About Digital Marketing Lab
Our CEO background
I was fortunate enough to go to school for several years. I received three degrees in France (Computer Science, Communication & Advertising, Sports Management) and I traveled to the US to complete a second Master’s degree, in Public Relations.
After a few years specializing in public relations and social media strategies I worked for search engine companies and was able to gain experience in Search Engine Optimization (SEO) and Pay-Per-Click (PPC) strategies. This experience allowed me to have an advantage over a lot of professionals who had knowledge from only testing potential strategies and working with clients.
I held several positions which helped me learn a lot about digital marketing related to small and local business. Through all these experiences, I realized how expensive digital marketing services can be for a small business. This is why I created Digital Marketing Lab to help your business grow. Today with a team of experienced professionals, we will be able to help your business in its marketing strategy.
Why we can help you
Digital Marketing can be complicated and time consuming for anybody. However, with the help of the right person, you can implement the perfect digital marketing strategy for your business.
We are different from other digital marketing agencies and we want to help you save money when it comes to marketing investment. We are different for three reasons:
We believe that each small business is unique, and should invest in the digital marketing strategy that will fit their need.
Communication between the marketing agency and the small business is important and you should understand what you invest in.
We believe in community and want to help small business owners by sharing our knowledge, allowing businesses to decrease their expenses through a referral program, and listening every day to small business owners needs when it comes to digital marketing.
Any business needs to implement digital marketing strategy, it helps reach new clients, grow your business and make it successful.
Goals we want to help you reach
Search Engine Optimization (SEO)
Your goal is to be on the first page of any search engine (Google, Yahoo, Bing, …) for potential customers to see you when they search a specific keyword. There are hundreds of factors that will help your website to be seen. Optimization takes time and knowledge of rules related to SEO which change consistently, however a professional can help you in the process of improving your website ranking. If you get that support and start on the right path, it will help Search Engines to know and trust your website.
Social Media Strategy
Most people think using Facebook for a business is as easy as using their personal page. However, Social media outlets are changing every single day. They optimize their algorithms, change rules for marketers to have a harder time to spam customers and push them to know how to get their clients seen online. Social Media can be easy to use, but it’s important to know the few rules that can help you being seen by customers you want to reach. A digital marketing professional will be able to assist you in implementing the best social media strategy adapted to your business goals.
Advertising has evolved through the years, and now you can’t ignore ads that show up on the top of search engine results pages, or even on social media outlets such as Facebook, Instagram and Pinterest. While big campaigns on Adwords (ads tool for Google) can be complicated to implement and optimize, ads campaigns on social media can be a great option for small businesses, as long as you know how to set up a successful campaign.