About Digital Marketing Lab
Digital Marketing Lab was created by Julie Chartrou Wood in December 2017 in the suburb of Portland Oregon, in the city of Vancouver, WA. The business was developed with the help of the Small Business Assistance Program (SBAP) of the GVCC. During the first few months of the launch of the business, Julie spent a lot of time coaching small business owners on the use of digital marketing for their businesses, spoken at conferences and attended a lot of events to share her knowledge.
In July 2018, Digital Marketing Lab fully launched, implementing SEO, social media marketing, and web design to the services offered to business owners. Daniel Winiger also joined the team that summer, adding a strong SEO expertise to the business and making Digital Marketing Lab a strong contender to all the local SEO agencies already existing in the Pacific Northwest.
During the first year of existence, Digital Marketing Lab had great results in Search Engine Optimization for clients who were in very competitive markets. The type of businesses we worked with were architects, life coaches, non profit organizations, among others, located in the Portland OR area.
In July 2019, Digital Marketing Lab extended its market and moved part of its office to the Tennessee Tri-Cities area, in Kingsport, TN. We now help businesses located in the Johnson City, TN area with their digital marketing needs, and allow them to get more exposure.
Digital Marketing Lab is a growing company which helps a lot of businesses to grow and increase their visibility. We also partner with amazing local marketing businesses to combine our expertise and provide the best services for businesses needs.
Why we can help you
Digital Marketing can be complicated and time consuming for anybody. However, with the help of the right person, you can implement the perfect digital marketing strategy for your business.
Any business needs to implement digital marketing strategy, it helps reach new clients, grow your business and make it successful.
Goals we want to help you reach
Search Engine Optimization (SEO)
Your goal is to be on the first page of any search engine (Google, Yahoo, Bing, …) for potential customers to see you when they search a specific keyword. There are hundreds of factors that will help your website to be seen. Optimization takes time and knowledge of rules related to SEO which change consistently, however a professional can help you in the process of improving your website ranking. If you get that support and start on the right path, it will help Search Engines to know and trust your website.
Social Media Strategy
Most people think using Facebook for a business is as easy as using their personal page. However, Social media outlets are changing every single day. They optimize their algorithms, change rules for marketers to have a harder time to spam customers and push them to know how to get their clients seen online. Social Media can be easy to use, but it’s important to know the few rules that can help you being seen by customers you want to reach. A digital marketing professional will be able to assist you in implementing the best social media strategy adapted to your business goals.
Advertising has evolved through the years, and now you can’t ignore ads that show up on the top of search engine results pages, or even on social media outlets such as Facebook, Instagram and Pinterest. While big campaigns on Adwords (ads tool for Google) can be complicated to implement and optimize, ads campaigns on social media can be a great option for small businesses, as long as you know how to set up a successful campaign.